YouTube's T. Jay Fowler
Hot on the heels of its new subscription service, YouTube is launching a designated music app that it thinks will encourage discovery and create a better listening experience than its main app.
For example, YouTube Music makes it easy to create stations based on a certain song or can help you find every single version of a given song that's ever been uploaded, from basement-covers to live shows.
Although it's free to use for everyone, people who pay $10 a month for ad-free streaming service YouTube Red will be able to switch between video and audio-only, hear videos playing even if they're in another app, and save videos for offline watching.
"Our goal here was not to have a check-box, feature-comparative service," T. Jay Fowler, head of music projects at YouTube tells Business Insider. "We wanted to create something that was very, very uniquely YouTube and that fit our users' usage patterns."
Some of the key features of the new app are:
- Music stations based on your song selection or a certain genre, which you can adjust to be more or less varied from that original choice
- The ability to listen to what's trending or up-and-coming from YouTube's gigantic music selection
- An always-on, set-it-and-forget it format, that takes little effort from the user to get started. If you don't want to actually watch the videos, ou can basically use it like Pandora or Spotify,
Check out the promo vid for YouTube Music: